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A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.
Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.
Earlier this month we had the opportunity to host Mark Boysen and Christy Kovelan along with CMG Sr. Director Kim Scribner on a panel focused on how to lead change. Our panelists spoke about practices that help overcome the estimated 70% of organizations that do not realize the value of their change initiatives.
Our key themes included:
Begin with Purpose and Leadership Buy In:
“I want it to make more money. I want to bring this thing to market faster. I want to be more efficient in my bottom line. Great! What are you going to do about? It needs to be kind of one of our first questions. And how do you want to lead the organization in that change?” (13:30)
“That alignment at the leadership level has to come first, right because everybody is gonna look to their individual leader to tell them, why are we doing this?” (20:00)
Purposeful Authentic Communication
“Leaders doing pulse checks with critical players. You know, doing things like change champion focus groups and really getting to the nitty gritty of what's working and what's not” (15:00)
It’s not the Plan: It’s the Planning
“We know we have a destination in mind. We know we have an objective we're trying to achieve. But we don't know all of the things that are gonna happen over the next 18 months.” (11:30)