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About Us

We believe your success is the only success that matters and are committed to helping your business grow.

CMG office

Our Story

CMG was founded in 1998 with a simple mission: help clients grow through a unique combination of thoughtful strategy and sharp execution.
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CMG has led category-changing marketing strategies with clients from Fortune 50 powerhouses to startup ventures across numerous industries, including communications, technology, life sciences, healthcare, financial services, and consumer goods.

Our delivery to clients above and beyond what they expect has been the case since our inception in the dot com, telecom, and interim management space. It has kept us moving as an evergreen and ever-changing firm that has grown to encompass value delivery across new industries, practice areas, and in all forms of business consulting.

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Transform. Grow. Thrive.

CMG Makes It Possible.

How We Partner

We partner to transform organizations challenged with the pressures of an ever-evolving landscape.  Our penchant to Think + Do + Move is a direct outcome of our passion for results and bias for action. It influences that way we work and motivates us to deliver our clients’ greatest successes.
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We commit to uncovering the best ideas and understanding how they enable your success.

Our consulting process converts possibility into awareness and understanding into realized results.

Through combined thinking, implementation, and agility our clients know they can rely on us for honest and customized solutions that drive business growth.

Meet Our Partners

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Rich Beatty

Partner

With over 30 years of marketing and consulting experience, Rich works with clients to develop consumer-centric marketing programs that open minds, change behaviors, and drive growth. As a co-founding partner of CMG, Rich has deep experience launching products and services that meet customer needs in a way that moves markets and help clients realize their potential. Prior to CMG, Rich honed his strategic marketing skills working with industry disruptors and challengers in the telecommunications industry. He began his career building integrated communication campaigns at one of the biggest advertising agencies in the world.

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Russ Lange

Partner

A marketer with the mind of an engineer, Russ brings a data-crunching analytical mind to our clients’ marketing efforts through all touch points. As a co-founding partner of CMG, he works to help our clients see the opportunities behind the numbers in order to achieve meaningful results. Prior to founding CMG, Russ worked with a variety of telecom and Internet companies to bring new products and services to market. In addition, Russ had a previous career as an engineer developing high-speed computer systems from which he holds multiple patents in the field of vision and control systems.

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Mark Chinn

Partner

Mark brings depth of expertise to his work helping clients realize potential through marketing strategy, execution, and measurement. With over 15 years as a manager, executive, and consultant, he has led companies and supported clients in wireless firms and integrated cable and telecom companies from challenger brands to industry leaders. As a partner at CMG, Mark is a valuable leader working directly with our clients’ senior executives and our own consulting team to bring ideas and people together for success.

What Makes Us Unique

Our Offerings

Like the demands of your customers, our offerings are constantly evolving to ensure we meet your needs - today and in the future. Transform your business by unifying your Engagement, People, Technology, and Analytics & Insights around your customer.

Our Team

Our team prioritizes constant learning so that we’re continuously getting better at providing the expertise, support and know-how required of a winning strategy. We are your agents of transformation that enable you to meet customers where they are in real time.

Our Relationships

Our relationships are meaningful and personalized. We partner with a small, select group of clients at a time to help solve your challenges and capture your unique opportunities. We seek to understand and build customized projects that are distinctive to each client.

Our Delivery

Our bias for action and a passion for results fuels our delivery. We continuously aim to surprise and delight. With both an outside-in and inside-out approach, we prioritize achievement of your desired outcomes, seeing your success as our own.

Our Clients

Our Clients

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Case Studies

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Leveraging Strategic Pricing to Drive Membership Revenue

National Association

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Introducing an Online Marketplace to a Traditional B2B Audience

Insurance Provider

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Locations:
DurhamWashington, D.C.
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