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Perspectives

Our curiosity, agile thinking, and willingness to learn is a continuous pursuit. We strive to uncover the best ideas and seek to understand how they can enable your success.

October 16, 2020

At CMG, we believe businesses must always be prepared to transform to better serve their customers. See how insight obtained through work with our clients has informed CMG's own digital transformation efforts—and why it matters for your business.

November 18, 2020

When thinking about how to maximize sales, marketers tend to laser in on the “Buyer Journey,” a prospect’s path to purchasing a product or service. By analyzing that path, marketers can rightly focus on providing compelling content at opportune time.

Featured

March 3, 2020

What is Experiential Design?

Experiential Design is essentially the art and science of shaping the customer experience.

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March 3, 2020

4 Benefits of an Agile Marketing Plan

More than ever, marketing requires a strategic process with intelligent, data-driven planning if you’re going to reap any benefits.

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March 3, 2020

6 Strategies to Improve Customer Intimacy

Strategies to help establish connections between customers and the brands they love.

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March 3, 2020

The Customer Lens: An Approach to Customer Touchpoint Analysis

Fielding customer-satisfaction surveys is not enough.

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