At CMG, we believe businesses must always be prepared to transform to better serve their customers. See how insight obtained through work with our clients has informed CMG's own digital transformation efforts—and why it matters for your business.
When thinking about how to maximize sales, marketers tend to laser in on the “Buyer Journey,” a prospect’s path to purchasing a product or service. By analyzing that path, marketers can rightly focus on providing compelling content at opportune time.
Fielding customer-satisfaction surveys is not enough.Read