At CMG, we believe businesses must always be prepared to transform to better serve their customers. See how insight obtained through work with our clients has informed CMG's own digital transformation efforts—and why it matters for your business.
When thinking about how to maximize sales, marketers tend to laser in on the “Buyer Journey,” a prospect’s path to purchasing a product or service. By analyzing that path, marketers can rightly focus on providing compelling content at opportune time.
A look back on what a year-long transformation feels like for a global healthcare organization, committed to delivering better outcomes for its people and patients.Read
We know content drives demand and marketplace engagement. Now more than ever, businesses need to keep the lights on. But how should we engage empathetically, without sounding demanding of an exhausted audience?Read