Our Blog
Retention Is a Growth Strategy. Not a Perks Program.
Retention isn’t a perks issue. It’s a reflection of how well your organization is engineered for sustainable growth
Growth Is Always Human-Led
Sustainable growth doesn’t come from strategy alone, it happens when leaders turn compliance into commitment by leading human-centered change.
The Four Growth Levers Every Leader Should Master
A practical framework for growth, exploring the four levers every business pulls and the discipline required to use them with intention
GEO Starts Where SEO Stops
How AI-generated answers are changing digital visibility and why clear positioning now matters more than ranking.
Micro-targeting: Accelerating Deliberate Engagement with Your Highest Value Customers
Marketing with micro-targeting: what it is and how to use it
Integrating your acquired products and services for monetization
How to incorporate what your organization has acquired and add it to your range of products and services.
Measuring Your Organization's Maturity: The Five Levels
Ranging from functional to innovative, figure out where you are to know where you need to go.
Components of an Effective Marketing Plan
Use data to your advantage and change your company culture at the same time.
Improve Net Promoter Score (NPS)
Have you ever wanted to know how popular your products and services are with your customers, or how to improve your customer base?
Agile Leadership: Your team is just fine. Serve the Team.
You’ve worked hard to help your team move from dysfunctional to effective, but they just aren’t “getting it.”
How To Build Your Brand Strategy The CMG Way
Develop a comprehensive branding strategy as the cornerstone of your marketing plan.
Selling Beyond the Buyer's Journey
At CMG, we specialize in surfacing and activating strategies that foster greater customer engagement.
Cable Growth Driver Series: Residential Opportunities
Unpacking residential growth opportunities including: Home Automation & Security, Prepaid Internet, and Streaming TV
Webinar: Agile Practices for Change Leadership
In this webinar we discuss using Agile Practices to help your organization overcome barriers to change.
Navigating Change with Agility
Change is the only constant in today's business world, and organizations must adapt rapidly to stay competitive.
6 Brand Positioning Examples For Your Company
Companies that lack brand recognition are quick to suffer in the new technology-driven landscape.
Cable Growth Driver Series: Commercial Opportunities
Unpacking commercial growth opportunities including: IOT/Private Networks + Mid-Market and Enterprise, SMB Enhanced Services, SD-WAN, and Cloud Services.
Blockers to Change: A Tapestry of Challenges
In today's fast-paced business environment, change is not merely a buzzword; it's a necessity. The ability to adapt and evolve is the lifeblood of any successful organization.
Unlocking Success through Customer Value Optimization: A Strategic Pricing Guide
In today's fast-paced and competitive business landscape, recurring revenue businesses have to balance affordability with value to attract and retain customers.
How Generative AI is Impacting Creative Workflows
Leveraging generative AI tools like ChatGPT, marketers can now dedicate more time to where a human touch is needed: fact-checking, refining, and improving a high volume of machine-generated content.