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Our Work

We work within the fabric of your organization, helping you achieve results that improve your business in both tangible and intangible ways.

Developing strategic recommendation to optimize an association’s membership dues with new product introductions
Developing strategic recommendation to optimize an association’s membership dues with new product introductions
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Association
Case STUDY

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Beyond Marketing: The Value of Cross-Functional Teams in Building Customer Intimacy
CMG and Teknor Apex partnered to build cross functional teams, focused on building Customer Intimacy, to drive the behaviors of being proactive, collaborative and accountable to our customers.
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Compound Solutions
Case STUDY

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Developing a Powerful Segmentation Framework for a Global Social Media Company
Removing customer guesswork by leveraging a new market segmentation approach
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Technology
Case STUDY

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Leveraging Strategic Pricing to Drive Membership Revenue
Insight driven pricing analytics maximizes membership revenue while minimizing member attrition
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Association
Case STUDY

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Introducing an Online Marketplace to a Traditional B2B Audience
Developing an integrated  marketing plan to drive awareness, interest and trial for a new platform as a service offering
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Insurance
Case STUDY

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Small Scale Changes Lead to Increased Digital Capabilities and Incremental Revenue
Taking small, purposeful actions to continually learn more about members and their expectations
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Member Association
Case STUDY

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Real-Time Optimizations in a Global, Digital Marketing Plan
Defining and executing a dynamic marketing plan from end to end to deliver the right message to the right person at the right time
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Video Streaming
Case STUDY

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Customer Engagement and Loyalty
Using marketing technology to accelerate personalization, growth, and an e-commerce transformation
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Ulta Beauty
Case STUDY

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Key Performance Drivers and Historical Trends in Targeted Industries
Building, conducting and leveraging primary research to inform in-depth industry reports
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deltek
Case STUDY

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A People-Centric Evolution in the Health Industry
Better anticipating customer needs along their care journeys with Type 1 or Type 2 diabetes
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MEDTRONIC
Case STUDY

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From Strategy to Execution in New Revenue Stream Development
Developing clear and actionable insights to guide a new business market entry decision
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Telecommunications
Case STUDY

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Sustainable Improvements in Effectiveness, Efficiency, and Culture
Adopting a new mindset and establishing an agile way of working to improve member outcomes
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Healthcare
Case STUDY

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A New Mobile Service in a Crowded Marketplace
Carving out a sustainable opportunity in an intensely competitive market with a compelling proposition and launch plan
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Xfinity mobile
Case STUDY

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It Started With A Willingness To Change
Using transparency to usher in change across the organization
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ANZ
Case STUDY

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