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A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.
Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.
Ensuring that your team enters Q4 2023 strongly and finishes the business year with rigor requires effective planning, clear communication, and proactive leadership. Here are some strategies to help you achieve this and lead your team through the end of the year:
1. Level Set:
Re-evaluate progress, effort, and resources to plan for what is feasible now through the next three months.
2. Set Clear Goals and Expectations:
Clearly define the team's goals and expectations for the 4th quarter. Ensure that these goals are SMART: specific, measurable, achievable, relevant, and time-bound
3. Develop a Q4 Action Plan:
Create a detailed action plan outlining the key tasks, milestones, and deadlines for the next three months. Ensure that each team member understands their role in achieving these goals
4. Regularly Communicate Progress:
Maintain open and transparent communication with your team utilizing the tools at your disposal (e.g., chat platforms, emails, meetings, etc.). Ensure a regular cadence for updates on the progress toward the aligned goals and encourage team members to share their insights and concerns.
5. Motivate and Inspire:
Now that we’re 75% of the way through the year and with the holiday season fast approaching, it is important to boost team morale. Things like recognizing and celebrating achievements and milestones throughout the quarter and encourage a positive and motivated atmosphere within the team will help keep everyone determined and eager to finish strong.
At the close of Q4, celebrate your team’s achievements together. This could include a team celebration, recognition awards, individualized and team letters, or other forms of appreciation.
6. Review and Adjust the Plan:
Continuously monitor the progress of your team and the effectiveness of your action plan. If necessary, be willing to make adjustments or pivot strategies to overcome challenges and/or take advantage of new opportunities.
7. Time Management and Prioritization:
Help your team manage their time effectively by prioritizing tasks and projects. Identify high priority items that are mission-critical and ensure there is ample time allotted to completion of these priorities. If necessary, flag any low-priority items that can be deferred to the next year where appropriate.
8. Professional Development:
Invest in your team's professional development by providing potentially quick and manageable trainings or resources that can enhance their skills and knowledge making them more effective in Q4.
Bonus: Start the plan for a strong Q1 2024 start by lining up similar activities to kick off the new year.
9. Empower Your Team for Success:
Ensure tasks and responsibilities assigned to team members align with their interests and practice areas. Empower them to make decisions and take ownership of their work.
Encourage collaboration within the team and across departments to provide visibility across business units and share best practices and lessons learned to improve efficiency and outcomes.
11. Maintain Work-Life Balance:
As Q4 approaches and progresses, expect things to get busy. Be sure to emphasize to your team to maintain a healthy work-life balance to help prevent burnout and ensure sustained productivity.
12. Plan for the Next Year:
Finally, the end of one year marks the beginning of the next. Use this time as an opportunity to set the stage for what’s to come at the turn of the calendar. Begin planning for Q1 and beyond to maintain momentum, give your team a vision to look forward to, and avoid a slow start.
Remember that effective leadership plays a crucial role in motivating and guiding your team through the 4th quarter. Leading by example, providing support, maintaining accountability, and staying adaptable in the face of challenges are key elements in finishing off the business year with strength and vigor.