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September 25, 2025

Long Term or Short Term Planning

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How leaders can strike the right balance between long-term vision and short-term planning
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September 25, 2025

Russ Lange

Partner

A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn

Partner

Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

In this conversation, CMG’s Gary Lancina and Kim Scribner explore how organizations can navigate between long-term vision and short-term adaptability. They share insights on aligning teams, avoiding analysis paralysis, and finding the sweet spot for effective execution.