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Hope Is Not a Strategy: How to Anchor Execution in Insight

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From data to direction: how insight fuels strategy, execution, and sustained impact
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Russ Lange

Partner

A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn

Partner

Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

What separates a strategy that lives on paper from one that drives real outcomes? In this conversation, CMG’s Gary Lancina, Kim Scribner, and Ray Taylor explore the critical role insights play in shaping strategy, aligning teams, and executing with impact. From inspiring buy-in to avoiding analysis paralysis, they share firsthand examples and practical guidance on how to move from information to insight to action…without burning your team out in the process.