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July 8, 2025

Discussion: Adventures in Annual Planning

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A discussion on how organizations can avoid the "planning panic" and approach annual planning with more intention, alignment, and agility.
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July 8, 2025

Russ Lange

Partner

A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn

Partner

Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

In this CMG Conversation, Gary Lancina is joined by Virginia Brady and Kim Scribner to discuss how organizations can approach annual planning with more intention, alignment, and agility. They share practical ways to reduce the pain of planning by building it into the rhythm of doing business—rather than treating it as a once-a-year sprint.

For more on annual planning, check out Gary’s blog where he delves further into this topic.