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A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.
Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.
Deltek provides industry-specific software and information solutions for project-based businesses in government contracting and professional services. Its annual Clarity Architecture and Engineering Industry report offers one of the most comprehensive perspectives on the sector. For the 41st edition, Deltek aimed to expand the report’s scope and influence—deepening its thought leadership and industry reach.
CMG began by aligning with Deltek’s strategic vision, developing a targeted Learning Agenda that informed a refined research design, expanded participant recruitment, and deeper engagement. The resulting insights powered strategic narratives with greater resonance, further elevating Deltek’s industry voice.
CMG also assumed end-to-end project management—from research execution and content development to visual design and GTM-ready presentation assets, alleviating internal resource constraints and capability gaps.
CMG has partnered with Deltek on the 41st through 46th Clarity reports, increasing engagement by over 65%, with nearly 700 firms participating. Beyond report fielding, analysis, and design, CMG delivered individual participant scorecards, C-suite summaries, and custom enterprise data views—all fueling a full-year demand gen engine of webinars, blogs, social media, and sales tools enhancing Deltek’s thought leadership and amplifying its impact across the industry.
Your goals, timelines, and in-house capabilities are unique. Whether you’re launching a full insight platform or refining an existing process, we’ll help you get better with more actionable results. With our modular approach you can:
Let us know how we can help position you as the most credible and trusted voice in your industry.
