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June 4, 2025

Coaches' Corner: People Don’t Resist Change—They Resist Uncertainty

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In this edition of Coaches’ Corner, CMG’s Gary Lancina and Kim Scribner sit down with a panel of expert coaches to unpack the human response to change.
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June 4, 2025

Russ Lange

Partner

A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn

Partner

Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

Are people really resisting change—or is it the uncertainty that comes with it?
In this edition of Coaches’ Corner, CMG’s Gary Lancina and Kim Scribner sit down with a panel of expert coaches to unpack the human response to change. From the stories we tell ourselves to the trust we place in leadership, this discussion explores why clarity, vulnerability, and participation are critical for successful transformation. Watch the full conversation to hear practical strategies leaders can use to reduce uncertainty and bring people along for the journey.