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May 25, 2023

Securing the Future with 5-Year Strategic Planning

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We help our clients identify growth opportunities, isolate and mitigate operational risk, and drive continuous innovation - putting customers & members at the center of decisioning processes - to unlock compelling value in the process.
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May 25, 2023

Russ Lange

Partner

A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn

Partner

Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

Securing the Future with 5-Year Strategic Planning

Member-based organizations are increasingly challenged by an ever-shifting landscape of competing messages and priorities. Now, more than ever, it’s important for mission-driven organizations to not only define their goals & priorities for the future but to construct the operating frameworks that facilitate the transformations necessary to achieve them.

The Approach: Identifying Growth Opportunities and Mitigating Risk

CMG has partnered with several member-focused, mission-driven associations to develop and implement strategic plans that define and structure key business goals, identify the key performance indicators needed to measure progress, and develop the programs and execution plans needed to deliver the results that secure the future.

In Action: A CMG “Thrive Story”

The impact of our approach is best demonstrated through an incredibly successful partnership in the Healthcare industry.

Two years into their 5 Year Strategic Plan built with CMG, our client had achieved remarkable results relative to the topline goals established during the planning process, including increased executive team alignment and closing identified leadership capability gaps.

With the focus and structured performance measurement gained by the implementation of their 5 Year Strategic Plan, our client achieved important gains in member engagement, annual conference attendee satisfaction, member benefit utilization, and member-driven revenues.

How to Get Started with 5-Year Strategic Planning

  1. Assess Your Organization, Market, and Members: Understand the current state of your organization, relevant market dynamics, and distinct member needs. Uncover important growth opportunities while mapping-out potential risks.
  2. Develop Insightful & Relevant KPIs: Leverage inputs from across the organization to develop KPIs that enable you to track your progress toward goal achievement by monitoring and measuring the success of your execution over time.
  3. Foster Organization-Wide Growth Focus: Embrace a growth-focused mindset across your entire organization. Be open to new ideas, be willing to take calculated risks, engage all stakeholders uniquely, and commit to continuous improvement. This approach drives continuous innovation and delivers maximum value to your members.

Securing Your Future…Today

CMG’s Strategic Planning approach empowers our clients to identify compelling growth opportunities, prioritize the most-attractive options, identify and develop risk-mitigation plans, and formulate a customized and comprehensive implementation roadmap that increases our clients’ likelihood of success.

Connect with CMG today by emailing rich.beatty@cmgconsulting.com to take the first step to securing the capabilities your organization needs to fulfill its mission and increase the value delivered to your members.