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Creating A Business Expansion Plan Template

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Successful businesses need forward-thinking solutions to ensure measurable growth. A simple business expansion plan template can help any growing company move up and to the right.
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Russ Lange


A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn


Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

Successful businesses need forward-thinking solutions to ensure measurable growth. A simple business expansion plan template can help any growing company move up and to the right.

Great templates outline realistic goals, identify leadership, and help to organize your company into teams that are efficient and motivated. Think of your plan as a roadmap for the next three to five years. As a marketing director or CMO, it’s crucial that you know exactly how your teams are communicating. Making sure everyone is on the same page is the best way to survive growing pains.

So your business has been successful and is looking to move forward and grow in the marketplace. What do you do? Outlining a business expansion plan with this free business plan template helps you clearly define your goals, organize teams and leadership, and develops a strategy for company efficiency and motivation moving forward.

This sample business plan outlines your strategies for innovation.

Growing businesses want to stay ahead of their competitors as they go forward. The strategies that lead to long-term success can be outlined in your company’s business expansion plan.

Listed below are examples of the key components you need to include in your growth plan template. Outline your path to success clearly with defined goals, organized leadership, and strategies for motivation and efficiency going forward.

Organizing your business expansion plan requires clear communication. There are many strategies to help you create a detailed outline for your company that stress the importance of clarity and consistency.

Key Themes in a Business Expansion Plan

Most expansion templates will feature these 10 key plan components:

1. Executive Summary

The executive summary is typically written last, but outlines your whole business plan from start to finish. Keep it simple.

2. Company Description

How does your company stand out from your competitors? Can you clearly communicate your offerings in a way that will resonate with potential consumers? Who are your target clients and industries? Here is where you outline how your expansion will put you at the forefront of the market.

3. Product and Service Description

Continuing from the company description, outline your products and services in detail. Describe how and why they are important and how they benefit your consumer base.

4. Marketing Analysis

Outline your market position and how or why companies in your field are growing. Include details such as facts about your industry, the size of your market, and technology associated with business expansion.

5. Marketing Strategy

What strategies will help you sprint to success? Detail advertising, technology, new product innovations, customer experience and touchpoint strategies, collaborations, and ideas for marketing success.

6. Organization and Management

Is your company structure performing to its potential? A well-organized workplace structure can boost morale, efficiency, and benefits for employees and management alike. What role do you play as a CMO or marketing director in your business plan? Can inter-departmental teams drive up productivity?

7. Daily Operations

Walk through your day-to-day operations. How have they worked? How can they improve as you expand?

8. Financial History

Identify the successful campaigns that have led you to the need for expansion. Detail how these campaigns have transformed your business, as well as how budget cuts or increases have affected your ROI.

9. Financial Plan and Projections

Get funded. Your financial plan should outline:

  • 12-month profit and loss projection
  • three-to-five year outline on how to retain productivity
  • cash flow projection
  • estimated balance sheet of expenditures
  • cost analysis

10. Appendix

This optional section includes information that helps to build the case for your expansion, including:

  • resumes
  • permits
  • leases
  • contracts
  • brochures
  • cited industry studies
  • blueprints
  • letters of support

Remember: A great plan should be detailed but not convoluted. You want your financiers, clients, and business partners to have a clear understanding of your vision as your business grows, as well as the best methods you will use to achieve your goals.

How CMG Can Make Your Plan Successful

Put your business expansion plan template to work by partnering with a marketing solutions firm that is driven and dedicated to getting you results. At CMG, our strategic marketing consultants work with you in the trenches to expand your business through branding strategies and our Agile for Marketing (A4M™) solutions. A4M™ is a mindset and methodology designed to help your business grow with customer-driven, iterative learning cycles to reach one goal: Potential Realized. Agile market solutions are three times more likely to expand company worth, according to Forbes.

At CMG, we work hard to define business plans that guarantee expansion and an increased ROI for leading Fortune 1000 companies across multiple industries. Contact us. Think. Do. Move. Market smart.