Now more than ever a company’s brand is paramount to an organization’s success. Brand marketing strategies can help a company realign its priorities, redefine goals, and revitalize its customer base.
Sometimes your brand may fall short of helping customers understand what your company is and what they really do. But a great brand development strategy can protect your products, your image, and your consumers while driving up record profits.
Listed below are popular brand-positioning strategies as well as a CMG case study from a successful branding experience. Whether your company is looking to gain wider recognition, repair its image, or prove it is a major competitor, these brand strategy examples can help to identify the path to success.
Consumers want to know that your products and services are reliable, durable, and worth the cost.
Recent trends have shown that customers are placing value over loyalty. A high-priced item creates the psychological effect of value, whereas the low-priced item can play up the benefits of affordability.
One of the most common ways to market a brand is to highlight the best feature of your product or service. Highlight the best features of your product that sets you apart from competitors.
When disaster strikes or an unpopular opinion takes hold, it’s time to really dig in and listen to customers. A company brand that values the customer’s needs will stand the test of time
How does your brand compare against your competitors? This positioning strategy calls out the
Popular celebrities and advertising go hand-in-hand. From soft drinks to luxury cars, consumers love familiar faces.
Recently a major telecommunications and technology provider contacted us to help improve its brand from a problem and solution standpoint. While our client had a major stake in the broadcast and cable game, the brand suffered from low customer experience rating. We changed that with our customer-centric brand strategy.
We helped to reaffirm the company image as a resourceful media provider and an experienced promoter of technology. Our strategy involved:
Our brand strategy involved collaboration at every level. From the break room to the board room, CMG spent four months in the trenches to identify the brand’s underlying purpose, define its core benefit to customers, and evaluate every touchpoint along the road.
With the new brand position in place as a pillar to its internal operations, our client was able to improve employee performance and grow new relationships with their clients.
If you want to learn more, take our 10-minute ThriveNumber™ Assessment that quantifies your organization’s potential to reach its long-term objectives.