Philips Lighting NA needed to develop its digital capabilities in order to differentiate itself from the competition and meet evolving customer expectations on both B2B and B2C sides of the business. Specifically, they needed to develop a digital marketing strategy to help:
Our experience and expertise in building actionable strategies combined with the ability to understand Philips’s marketing and sales organizations in both B2B and B2C environments, allowed us to effectively partner with Leadership to build and activate the strategy they were seeking.
We took a 4-step approach that started with hypothesis development and progressed to activation.
Ultimately in activating the plan, we launched two digital acceleration pilots, identified $250k in lost monthly revenue due to cart abandonment, and generated over $200k in sales over a 10-day period - a level that traditionally took 3 months to generate.
In addition, the structure and processes we helped put in place allowed for deeper digital marketing integration, increased partnership in the annual planning process and identified leadership needed to support ongoing digital efforts.