Samsung Networks sought to establish its market leadership position as a network infrastructure OEM for Tier 1 operators in North America for 5G and next-generation networks by creating and leveraging thought leadership and data-driven content development highlighting Samsung’s superior product and solutions performance for 5G networks. They needed a firm that understood technology and market segmentation to execute against:
CMG’s decades of experience in strategic marketing, communications and digital strategies allowed us to develop customized, industry-focused campaigns focusing on mobile operator’s needs to deliver 5G and next-generation networks quicker and more cost-effective than competitors. The project team continues to deliver from concept/launch to final communication recommendations that reinforce Samsung’s industry-leading performance including:
1. Social Channel Segmentation – Establishing segmented channel strategy to provide differentiated value for each platform.
2. Engagement Optimization – Delivering maximum engagement utilizing best practices and data-driven learnings.
3. Targeted Channel Growth – Increasing awareness and engagement with core audience targets.
Our client-focused approach found that Tier 1 operators needed to understand the benefits to partnering with Samsung as the only network equipment manufacturer that offers 5G end-to-end solutions with a trusted global supply chain. By integrating CMG’s recommendations of social channel segmentation, engagement optimization, and targeted channel growth, Samsung has experienced an average 44% annual channel growth rate in engagements per post, cultivating a social presence that drives higher average engagement compared to competitor channels and consistent engagement with industry analysts to increase coverage of Samsung Networks.