Our Blog
How To Build Your Brand Strategy The CMG Way
Develop a comprehensive branding strategy as the cornerstone of your marketing plan.
Selling Beyond the Buyer's Journey
At CMG, we specialize in surfacing and activating strategies that foster greater customer engagement.
Cable Growth Driver Series: Residential Opportunities
Unpacking residential growth opportunities including: Home Automation & Security, Prepaid Internet, and Streaming TV
Webinar: Agile Practices for Change Leadership
In this webinar we discuss using Agile Practices to help your organization overcome barriers to change.
Navigating Change with Agility
Change is the only constant in today's business world, and organizations must adapt rapidly to stay competitive.
6 Brand Positioning Examples For Your Company
Companies that lack brand recognition are quick to suffer in the new technology-driven landscape.
Cable Growth Driver Series: Commercial Opportunities
Unpacking commercial growth opportunities including: IOT/Private Networks + Mid-Market and Enterprise, SMB Enhanced Services, SD-WAN, and Cloud Services.
Blockers to Change: A Tapestry of Challenges
In today's fast-paced business environment, change is not merely a buzzword; it's a necessity. The ability to adapt and evolve is the lifeblood of any successful organization.
Unlocking Success through Customer Value Optimization: A Strategic Pricing Guide
In today's fast-paced and competitive business landscape, recurring revenue businesses have to balance affordability with value to attract and retain customers.
How Generative AI is Impacting Creative Workflows
Leveraging generative AI tools like ChatGPT, marketers can now dedicate more time to where a human touch is needed: fact-checking, refining, and improving a high volume of machine-generated content.
The Role of the CHRO and Leveraging Powerful Insights
HR professionals have access to a treasure trove of data and insights that can revolutionize how they shape their strategies But here's the question: are they fully harnessing the power of their insights to drive HR strategy?
Discussion: How Leaders Can Move Forward Amid Market Volatility
CMG's Russ Lange and Gary Lancina break down the turbulence facing businesses today.
Cable Growth Driver Series: Network Expansion and Upgrades
Unpacking network growth opportunities through cable footprint expansion, competition for federal funding, and DOCSIS upgrades & capabilities.
From Chief Financial Officer to Chief Future Officer: The Strategic Evolution
CFOs have shed their traditional role to become strategic partners, wielding financial insight for business success beyond balance sheets. Collaboration, innovation, and data-driven acumen define their modern influence as architects of transformation.
The Power of Misalignment
Top-performing organizations don’t fear these hidden gaps—they seek them out. Discover how uncovering misalignment can accelerate your success and help you #Thrivein25.
The Sunday Scaries Have Become the Daily Dreads
Gary Lancina breaks down the rise of the “Daily Dreads” and offers four practical ways leaders can help their teams stay grounded and focused—despite the chaos.
How Will Your Organization Respond to Volatility and Change?
Are you better or worse than the competition? Survey results reveal insights that should give pause to leadership teams everywhere.
Customer-Centered Growth: Navigating Profit Pressures in Turbulent Markets
The economic landscape of early 2025 is defined by instability. Yet amid this turbulence, shareholders and owners continue to expect profit growth—creating a leadership pressure cooker that tests even the most seasoned executives.
Navigating Leadership in Times of Change: From Stability to Advantage
Feeling buffeted by 2025's political turbulence? Like skilled surfers, leaders can transform unpredictable waves of policy change into forward momentum.
The Power of Alignment: Unlocking Scalable Growth
Many companies struggle with revenue growth—not because they lack a solid strategy, talented people, or a strong value proposition, but because these elements aren’t fully aligned.