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7 Steps for Naming Your Brand

Following a rigorous approach, being true to your brand promise, and getting direct customer feedback can fundamentally improve a name’s longevity and success.

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The Customer Lens: An Approach to Customer Touchpoint Analysis

Fielding customer-satisfaction surveys is not enough.

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How can CMOs use AI?

Artificial Intelligence has a lot to say about how CMOs can utilize AI to improve efficiency and effectiveness.

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Future in Focus: The 5-Year Growth Playbook

A critical tool in leaders’ bag of management tricks is the 5-year strategic planning process. This process helps achieve alignment not just on common objectives but also on the shape and meaning of the capabilities underpinning that strategy’s execution.

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Escaping The “Effort Without Progress” Trap

Accelerating Alignment So Organizations Thrive (Now). CMG’s ThriveNumber™ is built to expose and address misalignment, impaired strengths, and the progress traps they create.

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Pricing Optimization

CMG’s Stephen McPhail discusses a personalized approach to strategic pricing

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The $125 Million Lesson in [Mis]alignment

What kills success isn't the knowns—it's the unknowns, or worse, the ignored. In 1999, NASA lost a $125 million spacecraft because of an unspoken assumption that destroyed years of work in seconds.