Our Blog
The Four Growth Levers Every Leader Should Master
A practical framework for growth, exploring the four levers every business pulls and the discipline required to use them with intention
Micro-targeting: Accelerating Deliberate Engagement with Your Highest Value Customers
Marketing with micro-targeting: what it is and how to use it
Integrating your acquired products and services for monetization
How to incorporate what your organization has acquired and add it to your range of products and services.
Components of an Effective Marketing Plan
Use data to your advantage and change your company culture at the same time.
Improve Net Promoter Score (NPS)
Have you ever wanted to know how popular your products and services are with your customers, or how to improve your customer base?
How To Build Your Brand Strategy The CMG Way
Develop a comprehensive branding strategy as the cornerstone of your marketing plan.
Selling Beyond the Buyer's Journey
At CMG, we specialize in surfacing and activating strategies that foster greater customer engagement.
6 Brand Positioning Examples For Your Company
Companies that lack brand recognition are quick to suffer in the new technology-driven landscape.
7 Steps for Naming Your Brand
Following a rigorous approach, being true to your brand promise, and getting direct customer feedback can fundamentally improve a name’s longevity and success.
The Customer Lens: An Approach to Customer Touchpoint Analysis
Fielding customer-satisfaction surveys is not enough.
The Harsh Truth About Naming: It’s Harder Than You Think (but that’s exactly why it’s worth doing right)
Naming is more than just a creative challenge