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7 Steps for Naming Your Brand
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7 Steps for Naming Your Brand

Following a rigorous approach, being true to your brand promise, and getting direct customer feedback can fundamentally improve a name’s longevity and success.

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How can CMOs use AI?
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How can CMOs use AI?

Artificial Intelligence has a lot to say about how CMOs can utilize AI to improve efficiency and effectiveness.

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Future in Focus: The 5-Year Growth Playbook
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Future in Focus: The 5-Year Growth Playbook

A critical tool in leaders’ bag of management tricks is the 5-year strategic planning process. This process helps achieve alignment not just on common objectives but also on the shape and meaning of the capabilities underpinning that strategy’s execution.

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