The Fault Line: Episode 24 - The Messy Reality of Go-To-Market

What does “go-to-market” actually mean beyond the buzzword? In this episode of The Fault Line, Gary Lancina and Kim Scribner unpack the real work behind bringing products, services, and new ideas to market. From brand positioning and pricing strategy to customer trust, operational readiness, and AI’s growing influence on buying behavior, they explore why successful go to market efforts require alignment across the entire organization. The conversation also dives into testing before scaling, the role of influence and authority in modern marketing, and why launch day is only the beginning.