Strengthen member value.

Accelerate growth.

Advance your mission.

Associations today operate in a more competitive and uncertain environment

Members have more choices for education, networking, and professional development, and economic pressure is making participation feel optional.

CMG Consulting - Our Solutions

Our solutions

We help associations translate strategy into action and build sustainable growth to achieve their mission.

Why associations choose CMG

✓ Understanding the association business model
✓ Combining strategy and execution
✓ Aligning leadership around action
“CMG's expertise was instrumental in optimizing the value we provide to our members. Their services come highly recommended for membership organizations seeking to elevate their operational excellence.”

CEO, Healthcare Association

“Your approach is different and that is why we are excited by your work - CMG calls everything we are currently doing BAU and says let’s go above and beyond that to make a difference for the organization in the marketplace.”

CEO, Healthcare Association

“CMG’s ThriveNumberTM helped us uncover where we truly needed to focus as an organization - where we’re aligned and where we’re misaligned - and facilitated dialogue among our leadership team that we likely wouldn’t have had otherwise. I’d highly recommend this to other association leaders that are looking to grow and remain relevant for your members for years to come.”

CEO, American Academy of PAs

“CMG efficiently delivered the invaluable insights and guidance that our team needed to make critical decisions quickly and with requisite confidence”

President and CEO, Higher Education

75+ association engagements

Case studies

Featured
Small Scale Changes Lead to Increased Digital Capabilities and Incremental Revenue
Small Scale Changes Lead to Increased Digital Capabilities and Incremental Revenue

Taking small, purposeful actions to continually learn more about members and their expectations

Read More →
Leveraging Strategic Pricing to Drive Membership Revenue
Leveraging Strategic Pricing to Drive Membership Revenue

Insight driven pricing analytics maximizes membership revenue while minimizing member attrition

Read More →
Developing a Member-Centric Strategic Plan
Developing a Member-Centric Strategic Plan

Expanding a midsized consumer goods brand’s footprint and defining a new category to meet emerging consumer needs

Read More →

Blogs

Featured
5 Tips for Designing the Early-Career Member Renewal Experience
5 Tips for Designing the Early-Career Member Renewal Experience

Early-career member renewal is not a moment to manage, but an experience to design around continuous value, real-life context, and the behaviors that actually drive retention.

Read More →
Not What — But Why, When, and How (Much)
Not What — But Why, When, and How (Much)

A practical prioritization framework to improve organizational focus (why, when, and how much) so teams reduce noise and increase impact.

Read More →
Unlocking Success through Customer Value Optimization: A Strategic Pricing Guide
Unlocking Success through Customer Value Optimization: A Strategic Pricing Guide

In today's fast-paced and competitive business landscape, recurring revenue businesses have to balance affordability with value to attract and retain customers.

Read More →

If your association is looking to strengthen member engagement, grow revenue, or clarify strategic priorities, we’d welcome the conversation.