The Fault Line: Episode 10 - 4 Ways to Grow a Business (Part 1)

There are only four ways to grow a business. In Part 1, Gary Lancina and Kim Scribner are joined by growth strategist Paul Montanari to break down the levers that drive sustainable growth: acquire new customers, retain more of the ones you have, increase frequency of use, or increase value per transaction.

They dig into why “how we grow” fails without clarity on “why we’re growing,” when lowering price can actually fuel long-term revenue, and how brand commitment and customer experience create resilience in both B2C and B2B. Expect practical examples from Fortune 100s, startups, healthcare, and retail, plus a framework leaders can use to decide which lever matters most right now.