The Project Management Approach to Research Insights

Client

Deltek

Opportunity

As part of their continued support of the Architecture and Engineering Industry, Deltek needed to expand the size and scope of their 43rd annual Clarity Report. As such, Deltek needed to refine the research design, deepen the analysis of the outputs, and leverage comprehensive project management to meet the demands of the research execution.

Outcome

CMG’s team assisted in streamlining the successful launch of the 43rd Annual A&E Clarity Report in May 2022. The study saw significant increases in participants, represented companies and firms, and campaign engagements.

Optimizing and enhancing Deltek’s annual A&E Clarity Report through comprehensive project management and research expertise

Deltek, a leading provider of software and information solutions for project-based businesses, sought to optimize the research design and analysis of their 43annual “A&E Clarity Report”. The Clarity Report is a yearly benchmark study, prepared by Deltek, to define the state of the architecture and engineering industry, one of the many industries it serves. Through our partnership, we worked with Deltek to achieve their goals in expanding the size and scope of the Clarity Report, directly resulting in a40% increase in participants, a 13% increase in represented companies and firms, and a 23% increase in campaign engagements. Watch the video below to learn more about our approach and impact.

Though navigating the complexity of this project posed several challenges along the way, our collective transparency, flexibility, and responsiveness to evolving needs provided for continuous operation and consistent improvement in results by contextualizing insights and drawing in macro-economic influences.

“We chose CMG to support our annual Deltek Clarity report not just because they have the ability to execute and deliver complex research and insights projects, but also because they are a great partner, collaborative and easy to work with, and valued by our team for their ability to make our goals their own.

Now in its 5th decade, Deltek’s Clarity Architecture and Engineering Industry report is a bellwether tool to help architecture and engineering (A&E) firms understand how the industry is evolving worldwide.Clarity is a large and sophisticated undertaking, and CMG transforms an in-depth quantitative survey of A&E industry leaders into an annual report of sharp and actionable insights that are highly anticipated by the industry. I would recommend CMG as a partner to help others successfully navigate their insights journeys.”

-  Perry Hardt, Chief Marketing Officer, Deltek